Jay Z is making some power moves today with the announcement of TIDAL, the first-ever artist owned streaming service.
“We come to you with one voice in unity,” artist Alicia Keys said during the live event. “The first ever artist owned global music and entertainment platform!”
The event brought together likes of Kanye West, Daft Punk and Madonna along with a ton of hype. A clock on the service’s site was counting down to the live streamed event. Many of the same artists turning their Twitter avatars blue to bring attention to Jay Z’s streaming service.
“Together, we can turn the tide and make music history,” Kanye West tweeted. “Start by turning your profile picture blue. #TIDALforALL”
As for the service itself, TIDAL is a subscription-based music service offering high quality music and sound.
This differs from other streaming music providers, such as Spotify, that offer both premium and free, ad-based options.
“This is a platform that’s owned by artists,” Jay Z said in an interview to the New York Times. “We are treating these people that really care about the music with the utmost respect.”
More info at: tidal.com